Updating Privacy Compliance: Why Google Consent Mode V2 Matters

Privacy laws in the U.S. are changing quickly.

Several states—including California, Virginia, Colorado, Connecticut, and Utah—now enforce comprehensive privacy regulations that require websites to offer visitors clear choices about how their data is used. With additional states expected to follow, staying ahead of these requirements is becoming essential for any organization with a digital presence.

Many businesses already use Termly as a cookie and privacy consent tool, and in its standard setup it provides a strong baseline of compliance. However, as state laws tighten, we now recommend updating Termly to take advantage of Google Consent Mode V2. This configuration ensures that your Google Analytics, Google Tag Manager, and other third-party tools respect a visitor’s consent preferences while still providing you with the most accurate data possible.

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What does this update involve?

Configuring Termly with Consent Mode V2 is a straightforward process but does require some technical steps. It typically takes 4-6 housrs, depending on how many third-party integrations are connected to your site. The setup requires access to your Google Analytics and GTM accounts, and in some cases, updates to the latest versions of these tools may be necessary.

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Where does this matter most?

This enhanced configuration applies to a wide range of services, including:

• Social media integrations
• Embedded video players
• Third-party forms
• Other external tools that collect or process user data

By aligning Termly with Google Consent Mode V2, your website not only stays compliant with current regulations but is also better prepared for the next wave of privacy laws.

For a state-by-state look at where these laws are currently active, see the IAPP U.S. State Privacy Legislation Tracker.

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At Interface Multimedia, we help our clients take these steps proactively—keeping sites compliant while ensuring valuable analytics and marketing tools continue to work as effectively as possible. If you’d like to explore updating your setup, our team can guide you through the process.

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