IFMM was hired by Boston Properties to rebrand the new commercial property coming to Washington, DC.

Boston Properties taps Interface Multimedia as the agency to brand and position the new 2100 Penn building in the west end of DC.

Boston Properties, a real estate investment trust company and parent of the subsidiary, will use the development site at 2100 Penn to build a multi-story glass office complex slated to be opened in three years, Washington Business Journal reported Monday. Executive Vice President and Chief Financial Officer Mark Diaz signed the deal, which lasts until November 30, 2094, on July 16, according to documents filed with the D.C. Recorder of Deeds.

Officials chose Boston Properties to develop 2100 Pennsylvania Ave. NW and Rice Hall at 2121 I St. NW in December 2016. The two buildings are scheduled to be demolished in October and redesigned into commercial spaces in a process that will cost about $360 million, according to a quarterly earnings report.

About Interface Multimedia

Interface Multimedia is an award winning real estate marketing and advertising company located in Silver Spring, Maryland. Interface specializes in branding, interactive design, architectural visualization and film production for architects, design professionals, construction firms, brokerage and real estate development companies.

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