IFMM to create a 3D realtime environment for Macerich

Interface is building a 3D realtime environment of the proposed new development at Tysons Corner Center. This comprehensive interactive tool will help both the planning and design groups as well as the leasing teams to present the full development.

Interface is developing this virtual environment with a state-of the art 3D gaming platform.  The 3D realtime gaming engine allows for a more interactive user experience. The 3D realtime interactive will allow their teams to present videos, virtual walkthroughs and more.

Tysons Corner Center is ready to embark on a new stage of development, but it will look a little different from what was previously envisioned.

Property owner Macerich submitted development plans to Fairfax County on Wednesday (Dec. 22) that expand its anticipated Phase 2 for the mall to include an overhaul of the old Lord & Taylor store, which has been used as a mass COVID-19 vaccination site for much of the past year.

Under the proposal, the department store will be replaced by a either a 330-foot tower with 540,000 square feet of office or a 400-foot tower with a mix of office and residential space. Both options include 50,000 square feet of retail centered around a plaza.

About Interface Multimedia

Interface Multimedia is an award winning real estate marketing and advertising company located in Silver Spring, Maryland. Interface specializes in branding, interactive design, architectural visualization and film production for architects, design professionals, construction firms, brokerage and real estate development companies.

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