The Chesapeake Center

A new brand rooted in original values

Overview

Interface Multimedia ( IFMM ) partnered with The Chesapeake Center to launch a new corporate brand identity and marketing package to address the evolving practice of modern ADHD and behavioral, learning and developmental disorders.

The Chesapeake Center hired Interface to create a new, modern logo and brand identity. The Center’s vision is to treat ADHD, behavioral, learning and developmental disorders all under a single comprehensive and collaborative practice. Originally named The Chesapeake ADHD Center, Interface advised and rebranded the name to simply, The Chesapeake Center, since their practice treats much more than ADHD patients. Each practice group within the center has a personalized brand name and logo as well as a unique color from the brand’s new color palette. Interface wanted to emphasize the importance of the dynamic and supportive relationship between the patient and clinician at The Chesapeake Center. The Center believes in a collegial, team approach to help guide the patient. The orange mark illustrates the “Center” and the collaborative approach of both patient and clinician.
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