The Perch

The Perch

Interface Multimedia ( IFMM ) developed the name and brand identity for The Perch at Capital One Center.
On top of Capital One Hall and connected to the Watermark Hotel, this serene village green soars more than 10 stories above the bustling street. Interface provided the naming, visualization and branding for The Perch as well as the design for the 10 story tall super graphics that help visitors orient to the entrance for The Perch.
CLIENT
Capital One Workplace Solutions
Services provided
Brand Identity
Naming Strategy
Retail Environments
Identity Style Guide
Signage
WebSite
https://www.capitalonecenter.com/the-perch
brand graphics
The Perch brand graphics showing logo and identity system for elevated park
The Perch exterior branding application on building facade with large-scale graphics
Second view of The Perch exterior branding showing wayfinding and signage system
The Perch architectural signage and dimensional branding elements on building
Close-up of The Perch exterior branding and environmental graphics
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Film / Animation
Film / Animation
visualization
The Perch biergarten area with outdoor seating and landscaping on rooftop
Walkway and entry view of The Perch showing elevated park design
The Perch park area with yoga and recreation activities on rooftop
Night view of The Perch showing illuminated space and evening atmosphere
Aerial perspective of The Perch showing entire rooftop development and surroundings
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web / interactive
No items found.
Live website
VR Tour
Photography
No items found.
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Boston, MA