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5 ways 3d floor plans attract potential buyers in multifamily real estate

Jeffrey Pulford
January 5, 2023
Five ways 3D floor plans benefit multifamily real estate and how you can harness their power to market your properties.
According to the National Association of Realtors, "3D floor plans can increase views of a listing by up to 49 percent, compared to traditional two-dimensional plans."


5 Ways 3D Floor Plans Attract Potential Buyers in Multifamily Real Estate

In today’s competitive real estate market, it is more important than ever for developers and property managers to stand out from the crowd and attract potential buyers. 3D floor plans offer a unique and powerful way to do just that. Let's discuss five ways 3D floor plans benefit multifamily real estate...

Union Heights

Combined with VR tours and architectural renderings, Interface created 3d floor plans showcasing units at Union Heights apartments in Washington, DC for Kettler Properties. These floor plans were an essential piece of visualizing and marketing this multifamily property.

Offer an Immersive Experience

3D floor plans let potential buyers experience a property before they even visit it. With a 3D floor plan, buyers can quickly get an accurate sense of a property’s layout, amenities, and features. They can virtually explore the space and get a better understanding of the property before ever stepping foot in it. This immersive experience offers potential buyers a unique and engaging way to learn about a property and make an informed decision.

Showcase Unique Properties

3D floor plans are especially useful for showcasing unique properties that may be difficult to convey with traditional floor plans. Whether it’s a custom home with unique features or a multi-unit development with intricate layouts, 3D floor plans can help potential buyers get a better understanding of the property and make it easier to visualize what the space will look like.

Increase Visibility

3D floor plans can also be used to increase visibility for a property. They can be easily shared and viewed on multiple platforms, such as websites, social media, and mobile applications. They can be used in online listings, brochures, and other marketing materials to showcase the property and generate interest from potential buyers or renters.This allows potential buyers to explore and engage with a property no matter where they are, increasing the chances of generating interest and finding a buyer.

Enhance Visual Appeal

3D floor plans can also help to enhance the visual appeal of a property. With 3D floor plans, developers and property managers can create stunning visuals that show the property in the best possible light. This can help to make a property more attractive and appealing to potential buyers. 3d floor plans, when paired with other tools like VR tours and renderings, allow for a more complete picture of a property and are useful marketing tools.

Create an Emotional Connection

Finally, 3D floor plans can help to create an emotional connection between potential buyers and a property. With a 3D floor plan, buyers can “walk” through the property and get a better sense of how it will feel to live in the space. This can help to make a property more memorable and can create an emotional attachment that may lead to a sale. 3D floor plans also set a stage for what a property can look like and get buyers excited for how they can make the unit their own.

3D floor plans provide a better visualization of the property compared to traditional 2D floor plans. They allow prospective buyers or renters to see the property in a more realistic and immersive way. By leveraging the power of 3D floor plans, developers and property managers can gain a competitive edge and attract potential buyers. From offering an immersive experience to creating an emotional connection, 3D floor plans offer a unique and powerful way to showcase multifamily real estate.

You have a story to tell, an experience to create, an audience to reach. We have the tools, the talent, and the expertise to help. Let’s work together.

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