Five benefits of ArchViz in marketing mixed-use developments

According to a report by Matterport, 90% of developers and brokers who used 3D models in their marketing and sales process said it increased their customer engagement and improved their sales conversion rates.

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Five Benefits of ArchViz in Marketing Mixed-Use Developments

The world of real estate marketing has changed dramatically in the last decade, and with it, so has the way we advertise and promote mixed-use developments. Now more than ever, developers are using advanced technology to create immersive, visually stunning brand campaigns that captivate potential buyers and renters. One tool that has become increasingly popular is architectural visualization, or ArchViz. By utilizing this powerful tool, developers can effectively market their mixed-use projects in ways that traditional marketing techniques can’t. Here are five of the many benefits of using ArchViz in marketing mixed-use developments.

Interface worked with Strategic Property Partners on Water Street Tampa to create renderings that would highlight the walkable retail environment in Tampa, FL. This Archviz project provided unique and detailed renderings to showcase the future retail environment that included more than 2 million square feet of new office space and 3,500 new rental and for-sale residences.

Benefit 1: Showcase Complex Design Features

Mixed-use developments are often large and complex projects that require intricate design features to be successful. The challenge is to showcase these features in a way that resonates with potential buyers and renters. With ArchViz, developers can create highly detailed and accurate visual representations of their projects that effectively demonstrate the many design features and amenities. This helps potential buyers and renters to understand the full scope of the project and make an informed decision.

Benefit 2: Enhance Branding and Identity

The branding and identity of a mixed-use development is key to its success. With ArchViz, developers can create stunning visual representations of their projects that accurately reflect their brand and identity. This can include everything from the building's materials and textures to the landscaping, signage, and other design elements. By utilizing ArchViz, developers can create a strong, cohesive brand identity that potential buyers and renters can easily recognize and remember.

Benefit 3: Create a Unique Digital Experience

ArchViz offers developers an opportunity to create a unique digital experience for potential buyers and renters. With ArchViz, developers can create interactive 3D models of their projects that allow potential buyers and renters to explore the space from a virtual perspective. By utilizing this technology, developers can give potential buyers and renters a firsthand look at the project and create an immersive and engaging digital experience.

Benefit 4: Give a Clear Picture of Scale

Mixed-use developments are often large and complex projects that can be difficult to understand in terms of scale. With ArchViz, developers can give potential buyers and renters an accurate picture of the project's size and scope. This can include everything from the overall building layout to the individual units and amenities. By utilizing this technology, developers can ensure that potential buyers and renters have a clear understanding of the project and its features.

Benefit 5: Generate Excitement

ArchViz provides developers with a powerful tool to generate excitement and interest in their mixed-use projects. By creating visually stunning representations of their projects, developers can capture the attention of potential buyers and renters. This can be the difference between a successful launch and a flop. With ArchViz, developers can create dynamic, eye-catching visuals that will draw people in and generate interest in their projects.

Interface teamed up with Hoffman & Associates to help illustrate Seaboard Station, a mixed-use development in Raleigh, NC. Using our expertise in visualization, we created beautiful renderings and marketing tools for this multi-use development situated in a historic location and  features more than 130,000 square feet of retail space.

Architectural visualization is quickly becoming an essential tool for developers looking to market their mixed-use projects. From showcasing complex design features to creating unique digital experiences, ArchViz offers a powerful and effective way for developers to promote their projects. By utilizing this technology, developers can ensure that their projects stand out in the crowded marketplace and capture the attention of potential buyers and renters.