Web Site Design

The Vital Role of Website Health and Design in SEO Rankings

Mark Burlinson
January 5, 2023
Discover the crucial role of good web design in creating visually appealing and functional websites. Learn how Interface expertly balances aesthetics and usability to support your online presence.
The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%, with search accounting for 40.9% of the global digital advertising and marketing market.



In this ever-evolving digital age, the art of web design has emerged as a critical component in the online realm. It encompasses the marriage of aesthetic and functional elements, culminating in the visual and interactive interface of a website. From color palettes to font selection, graphics to layout, web design plays a pivotal role in defining a website's overall appeal and user experience.

At Interface, we appreciate the significance of good web design in shaping our clients' online presence. With a keen eye for detail and a passion for perfection, we strive to craft websites that not only entice and enchant the viewer but also operate with unparalleled efficiency. Our unwavering commitment to excellence has garnered us a reputation as industry leaders, elevating our clients to new heights of success in the fiercely competitive online digital landscape.

Visual Design

The visual aspect of web design plays a critical role in guiding users' attention towards key elements on a website. A well-designed site can draw attention to special offers, highlight calls to action, and help users identify buttons and clickable elements [2]. This not only makes the website visually appealing but also contributes to a better user experience. We prioritize visual design to create an engaging experience for your website visitors, driving them to take the actions you desire.

Learn more about how poor design leads to weaker search engine ranking!

The Station at Riverdale Park

Functional Design

Besides the visual appearance, functional design is a crucial aspect of web design. It focuses on how the website works, including its loading speed, navigation, responsiveness, and compatibility with different devices and browsers [3]. A website with a good functional design ensures a smooth user experience, leading to higher user engagement and retention. We work meticulously on the technical side of web design, ensuring your website performs optimally and meets the needs of your target audience.

We use a tool called Sizzy.io to field test all designs both during production and before final launch. Sizzy.io is a tool that assists web developers in streamlining their workflow and enhancing their development process. It provides a range of features that help web developers test their website's responsiveness across multiple devices simultaneously. This feature ensures that their website looks great and performs well on different devices and screen sizes. Sizzy.io also provides device emulation capabilities that allow developers to simulate the behavior of different devices on their desktop. This feature simplifies cross-device testing, as developers can easily test their website's user experience without owning multiple physical devices.

Furthermore, Sizzy.io offers browser synchronization and hot reloading features that help developers speed up their development process. Browser synchronization enables developers to sync their website's preview across multiple browsers and devices in real-time. This feature simplifies cross-browser testing, and developers can easily identify inconsistencies in how their website renders across different browsers. The hot reloading feature allows developers to make changes to their code and see the updates immediately reflected on their preview. This feature eliminates the need to refresh the preview manually and helps developers speed up their development process. Overall, Sizzy.io is a powerful tool that assists web developers in creating responsive and high-performing websites more efficiently.

Sizzy UX Design Tools for The Station at Riverdale Park

Use of autogenerating privacy policy tools also helps in the functional design of a web site. We use Termly for managing all privacy, cookie and terms policies.

Learn More about how Privacy Policy plays a critical role in the health of your website.

Termly Auto Generation of legal policies.

The Connection Between Visual and Functional Design

Both visual and functional design aspects are intertwined, contributing to the overall user experience. A visually stunning website with poor functionality or a fully functional website with an unappealing design will not deliver the desired results. We understand the importance of striking the right balance between these two aspects, creating a harmonious blend that drives user engagement and supports your business goals.


In today's digital landscape, good web design is more important than ever. By focusing on both visual and functional aspects, Interface Multimedia ensures that your website not only looks appealing but also functions efficiently. This combination of aesthetic and functional elements allows your website to effectively communicate your brand's message, engage your audience, and support your business goals.

You have a story to tell, an experience to create, an audience to reach. We have the tools, the talent, and the expertise to help. Let’s work together.

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Tampa, FL