Ballston Quarter

Virtual reality to aid leasing effort.

Overview

Interface ​Multimedia ( IFMM ) and Forest City ​Washington ​develop​ed​ ​​immersive ​virtual reality ​360 VR experience for retail leas​ing at ​the reimagined Ballston Mall​ in Virginia.

​Using a series of iPAD tablets to display this high quality animated virtual tour, the leasing team easily walked retailer prospects through ​the entire renovated mall.​ ​With only a merchandising plan, Interface designed storefronts, entourage, and lighting to help communicate the ​exciting vision for the ​new ​Ballston Quarter.
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